openclaw - 💡(How to fix) Fix [Ballast] Produce V6 logo file (serif + hairline horizon rule) [1 participants]

Context

Brand direction confirmed: V6 — lowercase "ballast" in old-style humanist serif (Garamond/Caslon character) with an ultra-thin hairline horizontal rule through the letterforms at mid-height, evoking a waterline / horizon / equilibrium.

Logo psychology brief:

• Bracketed serifs, diagonal stress axis, open apertures = calm + trust signals
• Old-style humanist serifs carry pre-advertising historical credibility (Garamond, Caslon, Bembo era)
• Hairline horizontal rule turns the wordmark into a symbol — unclaimed territory in wellness
• "Ballast" = counterweight, equilibrium, the thing that keeps a ship stable

What needs to be produced

A production-quality logo file in:

• SVG (primary — scalable, embeds in Shopify theme)
• PNG @2x white-on-transparent (for dark backgrounds / footer)
• PNG @2x ink-on-transparent (for light backgrounds / nav)

Spec:

• Typeface: Cormorant Garamond Semibold (or nearest available) — lowercase
• Rule: 0.5–0.75pt horizontal stroke, full word width, positioned at x-height midpoint (approximately cap-height / 2)
• Color: Ink #1c1814 on parchment #f5ede0 (primary); reverse for dark use
• No icon, no mark — wordmark only

Options for execution

1. Design in Figma / Illustrator with Cormorant Garamond font
2. SVG text-based generation (as planned in B.4) — use shopifyFontString() + SVG path
3. Google AI Studio image generation (already set up — key in env)

Related

• data/scripts/lib/shopify/brand_configs/trusted_wellness.mjs — palette + typography
• data/scripts/lib/shopify/assets/ — save output here
• data/scripts/PLAN_AGENT_B_WELLNESS.md §5 B.4