hermes - 💡(How to fix) Fix Question: Origin of Hermes brand visuals (anime icon + classical illustration)

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I'm writing an article about Nous Research's brand evolution. The contrast between the modern anime female icon and the classical male mythological figure is intriguing, and I'd love to understand the design thinking behind this dual visual identity.

I've checked the LobeHub icon library but that appears to be a community reproduction, not the original source.

Any information would be greatly appreciated!

Root Cause

I'm writing an article about Nous Research's brand evolution. The contrast between the modern anime female icon and the classical male mythological figure is intriguing, and I'd love to understand the design thinking behind this dual visual identity.

I've checked the LobeHub icon library but that appears to be a community reproduction, not the original source.

Any information would be greatly appreciated!

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Question

I'm researching the visual identity of the Hermes product line and noticed two distinct visual elements on the official website that I'd love to understand better:

1. The anime-style female icon (top-left, labeled "PORTAL")

  • A retro anime-style female figure with headphones, in blue monochrome
  • Used alongside the "PORTAL" label

2. The classical illustration ("SEE IT IN ACTION" section)

  • A classical/mythological male figure in a green-tinted scene
  • Labeled "HERMES AGENT"
  • Appears to depict the Greek god Hermes

Specific questions:

  1. Who designed each of these visual elements?
  2. What's the relationship between the two — why a female anime icon for the "portal" and a male classical figure for the product?
  3. Was the anime-style icon inspired by or based on a real person?
  4. When were these visuals first introduced?
  5. Is there any documented design rationale or brand guidelines?

Context

I'm writing an article about Nous Research's brand evolution. The contrast between the modern anime female icon and the classical male mythological figure is intriguing, and I'd love to understand the design thinking behind this dual visual identity.

I've checked the LobeHub icon library but that appears to be a community reproduction, not the original source.

Any information would be greatly appreciated!

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hermes - 💡(How to fix) Fix Question: Origin of Hermes brand visuals (anime icon + classical illustration)